Miles Finch Innovation was inspired by Charles Darwin. The finches he discovered on the Galapagos Islands (later named Darwin's Finches) played a key role in shaping his evolution and natural selection theory. Although he had been studying much about species evolution, it was his discovery of the Galapagos finches that ultimately helped him connect the dots. "Miles" simply represents the path he had to travel in order to make the connections.

Finches represent simplicity, variety, diversity and high energy – all important traits for creative and innovative endeavors.

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