In this interview, Tony and Pat Helmers explore the intersection of creativity and selling. Tony references our Idea Climate Equation® to explain why it’s so common for companies and sellers to struggle with embracing new ideas. He encourages sellers to avoid too much repetition and monotony in their selling routine. Instead, embrace curiosity and look for creative ways to build rapport and make connections with your audience.
Check out the entire interview at SalesBabble.com.
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